SJRMC Box links

Sc 1 T3i Opening

T3i Sc2 Nurse Station

T3i Sc8 Nurse Station

T3i Sc10 Nurses Station

Nurse Station Camera 2

Sc 5 Stairs

Nikon Sc4 Patient Room

Nikon Sc6 Patient Room

Nikon Sc9 Patient Room

Finale Camera B + Sc1 Opening

Finale Camera C

Finale Camera D

Finale Camera E

T2i Splinter Dancing 10_1

Nikon splinter iconic imagery 10_8

Finale Camera A + Splinter Group Patient/Nurses

Sc 3 10/1 Hallway

Go Pro Day 1 & 2 (Hallway, Finale, Splinter Group patient/nurse)

Student Blogs

Hello T-273 fall semester class. Please post a link to your blog for this class in the comments below. Include your name if it is not obvious in your user name. I will make a new post for easy access to the links here and on Oncourse. I look forward to seeing your work this semester.

SJRMC - Michael Jackson's "Beat It" Music Video

FA13 Student Blogs

Michael Telschow

Nichole Lindhorn

Justin Peterson

Trey York

Chris Dawson

Ray Miramontes

Ricky Shelton

Chad Montgomery

Tiffany Milnes

Lauren Green

Erin Hall

Callen Burke

Amanda Matafin

Katie Predd

Maggie Kent

Chris Brown

Bill Bowers

Lucas Packer

Hannah Allen

Creating Media

When creating any kind of media there is a lot to consider before rushing into production. Each decision you make helps guide the project toward your final goal - creating an effective piece of media that connects with it's intended audience.

1. Develop a concept 

2. Choose a media platform 

3. Determine your audience

4. Preproduction

Concept construction includes formulating the idea, choosing a category of media for presentation and type of structure. 

There are two basic categories of media production; fiction and nonfiction. The third category is nonnarrative.

Imitation of life, 2010 from Fabrice Bigot on Vimeo.

Grass Widow - Give Me Shapes from Kill Rock Stars on Vimeo.

Target Audience

A specified audience or demographic group for which a program is designed.

How is a target audience defined?

1. Gender / Age 

* Kids 5-11  and moms

* Teens 11-17
* Young Adult 18 - 24

* Adult General 25-54

* Senior 54+

* All ages/ Family

2. Special interests  (Politics, Religion, Gay Rights, Environmental, Issues, Human Rights, Informed Groups - school, church, family)

3. Genres - the primary method of film categorization in film theory. Genres are based on similarities in the narrative elements from which films are constructed.

Drama, Comedy, Action/ Adventure, Crime/ Gangster, Epic/ Historical, Horror, Musical/ Dance, Romance, Science Fiction/ Fantasy, Thriller, War (and anti-war), Western

Visualizing the Concept

Storyboards & Blocking Diagrams

Director - Written Treatment

• Clear, concise, detailed synopsis
• Logline & Tagline
• Genre/ Target Audience
• Locations
• Cast & Crew
• Resources

The Logline and the Tagline - What's the difference?

The logline is your headline:

1. Who is the main character? 
2. What do they want?
3. What is standing in their way?

“My story is a (genre) called (title) about (hero) who wants (goal) despite (obstacle).”

Use the synopsis to add detail about what happens in your video and what makes your story unique.

Taglines

A memorable phrase that will sum up the tone and premise of a film to reinforce the audience's memory of it. 

You can erase someone out of your mind.  

Getting them out of your heart is another story.

Everyone wants to be found

You won't know the facts until you've seen the fiction

A long time ago in a galaxy far, far away

More taglines

Director of Photography - Locations & Style Book

Style Book

Location Scout Survey

One of the best ways to prepare for a video shoot is to do a location scout.

Evaluate your location to determine if there will be any problems and to see if the location fits your needs - not only aesthetically but also physically.

How to choose a location:

How well does it fit the needs of the story/script?

Are their location fees or other limitations?

What is the travel time/distance? 

Is there parking?

Does it need art direction?

You will always need more time at your location than your shooting time.

Load in/out, set-dressing, equipment set-up, blocking, rehearsing, shooting

What to look for at a location?

Natural & Practical Light

Make sure you visit the location at the same time of day that you will be shooting. How does the natural light look at that time of day? Are you trying to shoot a night time scene during the day with windows?

Sound issues

Are you on a major flight path or ambulance route? Is there a big barking dog nearby? Is the traffic noise especially heavy at a particular time of day?  Will a lot of people be present?

Access to location, restrooms & off-screen space 

You need space for actors, crew, food, props

SJRMC Location Photos

Editor - Posters

The poster should represent the video concept through it's content, color, fonts and layout. You may also choose to include team member names/ crew positions.

Music video posters should include the band name and song title. You may also choose to include the tagline if it is different than the song title.

Documentary and narrative posters should include the title and tagline.

Here are some examples of music video posters:

Here are some examples of documentary film posters:

Here are some examples of narrative film posters:

Pitches

Don't tell your story. Sell your story.

• Prepare and practice
• Tell a story and make an emotional connection
• Be confident - Promote yourself
• Make it visual

Director - Introduce the concept, set the tone/genre. Start with the title, logline, summary and end with the tagline. Present it. Don't read it.

Director of Photography - Describe the locations and how you plan to utilize the locations for your shoot. Describe the visual look of the video through the style book. You could include shot design, movement, color, lighting. You may describe the overall look of the program or how it changes.

Editor - Describe how the poster visually describes the video concept. Describe the editing structure and style. This could include rhythm, transitions, effects, color and use of text.

Scheduling Basics

Plan your Shoot and Shoot your Plan!

Create a shooting schedule based on locations and resources. It may be helpful to work in a table format.

1.     Make a list of the talent, crew, props, costumes, etc…

2.     Add any time/day limitations for any of the above.

3.     Breakdown your project by location and time of day.

4.     Add any time/day preferences or limitations.

5.     Make a location schedule with scenes and resources.

6.     Understand what happens in each scene through scripts, storyboards or outlines.

7.     Determine the amount of time you will need at each          location. Remember screen time does not equal shooting time. Always add a cushion.

8.     Determine specific shooting days and times.

Treatment exercise

• Work in groups of three.
• Choose one film to use for your work.
• Write a logline and tagline for the film.
• Choose one scene from the film that is available to view online.
• Make a list of the resources needed for the scene; location, talent, props, etc...
• Write a synopsis for the scene.
• Share your work with the class.

SJRMC Music Video

We will be creating a music video parody of Michael Jackson's "Beat It" for the client, St. Joseph Regional Medical Center in Mishawaka, IN. The video will be used within the hospital system to promote their new patient care intiative, Rounding and the 5 P's. The SJRMC video was inspired by the following video.

Final Screening - FUSE

Invite your family and friends!

Continuity & Montage

180 Degree Rule - Moviemaking Technique from Peter John Ross on Vimeo.

Jump Cuts

Battleship Potemkin (1925) by Sergei Eisenstein - Odessa Steps (7:28)

Battleship Potemkin (1925) by Sergei Eisenstein - Odessa Steps end Mother and Child (1:54)