Target Audience

A specified audience or demographic group for which a program is designed.

How is a target audience defined?

1. Gender / Age 

* Kids 5-11  and moms

* Teens 11-17
* Young Adult 18 - 24

* Adult General 25-54

* Senior 54+

* All ages/ Family

2. Special interests  (Politics, Religion, Gay Rights, Environmental, Issues, Human Rights, Informed Groups - school, church, family)

3. Genres - the primary method of film categorization in film theory. Genres are based on similarities in the narrative elements from which films are constructed.

Drama, Comedy, Action/ Adventure, Crime/ Gangster, Epic/ Historical, Horror, Musical/ Dance, Romance, Science Fiction/ Fantasy, Thriller, War (and anti-war), Western